So how would you go about making a plan like this? Well if you know a fair amount about business, you can. It will take some special calculations and some work but if you know how to put together a Profit & Loss Statement, you can probably do it.
Compartmentalizing your plan by developing planning modules allows you to attack the plan in parts, yet still maintain a cohesive plan. I have found that developing an annual plan made up of quarterly targets - thus becoming a rolling quarterly forecast financial model - allows for a cohesive structure along with the nimbleness to react to market conditions. At the end of each quarter, a true-up process to align results to annual targets needs to be re-forecast and adjustments made.