Compartmentalizing your plan by developing planning modules allows you to attack the plan in parts, yet still maintain a cohesive plan. I have found that developing an annual plan made up of quarterly targets - thus becoming a rolling quarterly forecast financial model - allows for a cohesive structure along with the nimbleness to react to market conditions. At the end of each quarter, a true-up process to align results to annual targets needs to be re-forecast and adjustments made.
Business by nature is competitive, and few businesses are completely new. If there are no competitors, be careful; there may be no market for your products. Expand your concept of competition. If you plan to open the first roller skating rink in town, your competition will include movie theaters, malls, bowling alleys, etc.